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Having a background as a public school educator and counselor, my journey into social media marketing was influenced by a combination of factors and experiences that I have sorted into six categories:

1. A Passion for Helping: Education sparked a passion for helping others and making a positive impact. As a counselor, I honed into my strong skills in communication, empathy, and understanding people's needs, which are valuable assets in the field of marketing.

2. Observation of Trends: Over the years, I have observed the increasing importance of social media in people's lives, including my students and their families. I noticed how social media platforms were not only used for personal communication but also for businesses to connect with customers and promote their products or services.

3. Desire for a New Challenge: After many years in education, I felt a desire for a new challenge or a change of pace. Transitioning into a new field like social media marketing offers the opportunity to apply my skills in a different context and explore a new career path while helping others.

4. Creativity and Innovation: As a school counselor, I had to be creative and innovative in finding solutions to help your students overcome challenges and be successful. Social media marketing offers a similar opportunity for creativity and innovation, allowing me to develop unique strategies to engage audiences and help a business achieve their objectives and goals.

5. Interest in Communication and Psychology: My background in counseling has given me a deep understanding of human behavior, motivation, and communication. These insights are valuable in crafting effective marketing messages and understanding the needs and preferences to target audiences specific to the needs of a business.

6. Entrepreneurial Spirit: Transitioning from education to entrepreneurship requires a certain level of ambition, risk-taking, and a willingness to learn and adapt. My decision to venture into social media marketing was driven by my desire to build something of my own and have more control over my career, along with more time with my own children.

Overall, my journey into social media marketing emerged from a combination of my passion for helping others, observation of trends, desire for a new challenge, creativity, interest in communication and psychology, and entrepreneurial spirit. These factors converged to inspire me to explore a new career path that leverages my skills and experiences in a meaningful and impactful way.

I would love to have your business. 

-Jordan

4.26.24